Social media and SEO are not to be treated differently by professionals. Instead, social media can help boost SEO. Let’s see how.
Social media has become an integral part of human lives whether for personal or professional use. In the world of online marketing, businesses must have a strong social media presence as customers and clients view it as an important factor to do business.
Social media marketing has emerged as a vital channel for many firms to increase traffic to their websites.
Check out Future Social Media Trends to know better where social media is headed.
Meanwhile, any business with an online presence understands the importance of SEO as it helps them rank higher in Google search engine results pages (SERPs). Securing a top position through the right SEO techniques and relevant target keywords can be the difference between your firm thriving and failing.
Visit Ultimate Guide On DoFollow & NoFollow Links in SEO to understand how these are different and what role they play in SEO.
In the digital marketing world, many businesses have a common misconception that social media and SEO are separate entities, each operating in their own world with distinct goals.
However, you might get surprised to know that social media marketing and SEO work in tandem i.e. what works well for one works for the other. Not convinced?
Let’s look at the top 5 ways in which social media can boost your SEO performance and drive more traffic to your website.
1. Content Promotion
Content promotion is the first way through which both, social media and SEO get benefitted. It can help your website rank higher in SERPs.
Content sharing is one of the most core functions of social media as it’s the primary way users engage with social media platforms.
The content can be in any form such as photos, videos, live streaming, or written content. But no matter how top-notch quality content you produce, if it doesn’t reach your target audience, it’s of no use.
This is where social media comes into the picture as it allows you to promote your quality content on several channels and to a fresh audience, giving a boost to your brand. Social media is the easiest and most effective platform to showcase your SEO-based content.
While the incoming links from your social media shares may not have the same impact as authentic backlinks from authoritative websites, they play a key role in influencing your bounce rate and on-site engagement.
If your content is top-notch, people will stick around to read it, and the resulting engagement metrics will communicate positive signals to search engines. While sorting rankings of websites, Google reviews bounce rates, and if a site as a high bounce rate it is considered as poor which hampers your search engine rankings.
Therefore, it is very important to deliver the best user experience to your audience and what better way than delivering killer content.
2. Brand Awareness
Brand awareness is relevant to Social media and SEO in a way that, Social media helps in increasing your brand awareness which further improves your SEO rankings.
According to a report published by SEMrush, that analyzed over 600 keywords to determine what actually impacts search results, it was found that the number one ranking factor in improving SEO was direct traffic to a website.
It is worth noting that direct traffic is usually associated with brand recognition as these people are already aware of your website.
Social media is an ideal platform to boost your brand awareness as it offers direct access to your target audience. Providing your audience with useful content, responding to their queries, and engaging with them through community conversations all help build brand awareness.
Besides, brands can opt for paid ads and sponsored posts to widen their audience reach.
3. Social Media Encourages More Engagement
Social media provides ample opportunities to improve your site’s SEO through increased engagement. Although the links shared within social media platforms do not contribute directly to the algorithm for ranking signal of Google, they do act as a clog to increasing engagement.
If you can leverage the power of social media to promote your high-quality content, remember that engagement matters for SEO. Engagement not only helps in improving your online reputation but also in making connections and generating leads for your business.
Besides, if you’re looking to boost local engagement, you can research the brands in your area and find local companies that you may share a similar aesthetic with.
Whenever you visit any local event, trade show, or participate in any festival, create content and share your experience on social media through pictures and engaging videos to invite the event participants and other local business owners to engage with your posts.
If you’re a local business, local SEO should be a top priority for you and you can always use the technique to boost social media and SEO.
4. Link Building
Another great use of social media for SEO is in link building. Social media can drive high-quality links from authentic and influential websites.
The fact that influencers use social media as much as anyone else and your content is out there on the same platform they’re on, there’s a very good chance that they’ll see your content and link to it from their own websites or blogs.
However, the key to this is that you need to have authoritative, top-notch quality content or you will have nothing to entice people to link. This kind of high-value link building from influencer marketing is almost impossible to land at a high rate without social media.
5. Optimizing Your Posts
Social media channels are searchable, just like search engines, so you need a common strategy for social media and SEO to help people search for and discover your content.
However, prior to that, it is important to optimize your social media posts and measure the efficacy of your social media campaigns (many tools are available on the web). By measuring the interactions your content generates, you can make changes accordingly and strengthen your social media presence.
Therefore, it’s very essential to regularly monitor what’s happening on your social media channels and if required make the necessary adjustments to your marketing strategy to boost social media and SEO.
While measuring the interactions, you should focus on some of the key metrics such as Shares, Comments, and Brand Mentions. The higher numbers in these categories correspond to higher relevance and authority by Google.
Conversion rates, visibility levels in search engine rankings, and site traffic associated with your overall visibility are some other important metrics to focus on. Monitoring all these metrics will help you understand your social media efforts and how they’re impacting your overall SEO. There are several tools available to help you do this effectively.
Social Media and SEO: My Comment
Social media may not be a straightforward medium for improving your search engine rankings, but ignoring it completely can be a huge mistake. It has the power to serve as an invaluable tool for your online business over time!
Social media and SEO are two marketing channels that go hand-in-hand, and if you ignore any one of them you do yourself a disservice.
If you use the above methods to use social media for SEO purposes, you’ll have an easier time managing your social media strategy while boosting your SEO simultaneously.
So, if you haven’t used both these channels together yet, get started with your efforts social media and SEO.